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wshaffer
Review: Appetite for Profit by Michelle Simon 
7th-Nov-2010 11:23 am
cooking, food
Appetite for Profit: How the food industry undermines our health and how to fight backAppetite for Profit: How the food industry undermines our health and how to fight back by Michele Simon

My rating: 3 of 5 stars


Not all of this will be new information if you've read Marion Nestle's Food Politics or if you keep up on food policy news generally. Simon's book is particularly illuminating on the many ways that food companies fight attempts to regulate them, from fake consumer interest groups like the Center for Consumer Freedom to adopting voluntary guidelines that can be disregarded as soon as the political heat is off. (See recent reports about soda vending machines being ubiquitous in elementary schools, despite voluntary soda industry guidelines about not marketing to children.) Simon analyzes how, just as companies engage in greenwashing to make themselves seem more environmentally friendly than they are, food companies engage in "nutriwashing" to make their products seem more nutritious than they really are. It will definitely make you read the next feel-good press release from Pepsi or McDonalds about how they are encouraging "balanced lifestyles" with more skepticism.



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