I've been working on a PowerPoint slide deck for a project at work. The idea is to have a short presentation that we can take around to different groups to introduce the project.
I did a first draft and sent it to a colleague for feedback. "Can you improve the visuals?" she asked, and sent me some examples. I improved the visuals. We sent it out for wider review.
All the feedback got was of the form, "Change X, Y, and Z. Oh, and can you make it more visual?"
I did a complete rework of the presentation. I scrawled pictures and diagrams longhand for days before I created a single new slide. I spent hours experimenting with different types of charts and diagrams. I searched for stock photos. I took screenshots.
I sent the revised draft to my colleague yesterday. Her response, "The content is great but I'm not sure about the visuals."
This is what they call a growth opportunity, isn't it?